Case Study: senior communications officer (state government)

Purpose of the role

The senior communications officer provides communications leadership and expertise within a department working to ensure positive, timely media coverage. The senior communications officer also creates departmental communications guidelines. 

Core responsibilities

• Play a lead role in the planning, development and delivery of communication and awareness campaigns.
• Liaise with media and develop a network of media contacts.
• Evaluate media and awareness campaigns.
• Manage the communications team.
• Create and implement internal communications guidelines.

Skills and knowledge required

• Tertiary qualifications in communications, media, journalism, environmental or related field.
• Researching and analysing data.
• Developing strategic responses to issues and complaints.
• Working with media.
• Planning, development and delivery of campaigns.

Priority learning areas identified
(Key learning areas that are a focus of this role)

• Facilitation
• Change management and 
• Communications.