Marketing and campaigning

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Digital media - Marketing and campaigning

Acknowledging the relevance of marketing and campaigning will open up new ways for you and your audience to facilitate community action. Marketing and campaigning are also ways to increase public knowledge about an issue, to gain support and to build networks of collaboration for sustainability.


View digital media to help you to develop your knowledge of marketing and campaigning techniques below.


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WWF Canada - The world has changed; you can too

Type: Film     Organisation: WWF Canada

Summary: An inspirational advertisement form World Wildlife Fund Canada that shows numerous social changes achieved over past decades, demonstrating that change happens.

WWF Canada  logo - click to go to the digital media

Drive: The surprising truth about what motivates us

Type: Film     Organisation: Royal Society for the encouragement of Arts, Manufactures and Commerce

Summary: This lively RSA Animate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.
www.theRSA.org ...

Royal Society for the encouragement of Arts, Manufactures and Commerce logo - click to go to the digital media

The Empathetic Civilisation

Type: Film     Organisation: Royal Society for the encouragement of Arts, Manufactures and Commerce

Summary: Bestselling author, political adviser and social and ethical prophet Jeremy Rifkin investigates the evolution of empathy and the profound ways that it has shaped our development and our society in this RSA Animate clip.

Royal Society for the encouragement of Arts, Manufactures and Commerce logo - click to go to the digital media

The Future of Green: Ed Gillespie of Futerra

Type: Film     Organisation: Futerra

Summary: Ed Gillespie, Director and Co-Founder of sustainable communications consultancy Futerra, gives his take on the Future of Green for the industry. www.futerra.co.uk - www.insider-trends.com (language warning).

Futerra logo - click to go to the digital media

Higher Education and Sustainability: Leon Botstein and Andrew Revkin pt6

Type: Film     Organisation: Bard Centre for Environmental Policy

Summary: December 07, 2009 — (Part 6) Keynote Conversation on Higher Education and Sustainability: Leon Botstein, President of Bard College, and Andrew Revkin, New York Times Science Reporter, discuss "What is the Role of Higher Education in building a sustainable future?" with Eban Goodstein, Bard CEP director, as moderator.

Bard Centre for Environmental Policy logo - click to go to the digital media

Higher Education and Sustainability: Leon Botstein and Andrew Revkin pt 5

Type: Film     Organisation: Bard Centre for Environmental Policy

Summary: December 07, 2009 — (Part 5) Keynote Conversation on Higher Education and Sustainability: Leon Botstein, President of Bard College, and Andrew Revkin, New York Times Science Reporter, discuss "What is the Role of Higher Education in building a sustainable future?" with Eban Goodstein, Bard CEP director, as moderator.

Bard Centre for Environmental Policy logo - click to go to the digital media

Larissa Behrendt - Environmental Sustainability: what we can learn from Aboriginal Culture

Type: Film     Organisation: University of Technology Sydney

Summary: The concept of sustainability has always been central to Indigenous cultures - Larissa Behrendt (of the Eualeyai/Kamillaroi people) talks about the lessons derived from her Indigenous culture relating to climate-change, environment/sustainability, Aboriginal totems and customs, wisdom and the principles of connectedness.

University of Technology Sydney logo - click to go to the digital media

Kate Grenville on Artists, Writers and Climate Change

Type: Film     Organisation: Fora TV

Summary: There is often a gap between what we know we should do, and how we actually behave. Delivering this keynote address at the Melbourne Festival of Ideas, novelist Kate Grenville argues that it is the role of artists and writers to inspire and move people to act on important issues like climate change.

Kate Grenville is one of Australia's best-known novelists. Her books include "Lilian's Story", "The Idea of Perfection" and "The Lieutenant". Her novel "The Secret River" won the Commonwealth Writers Prize.

Fora TV logo - click to go to the digital media

Saul Griffith measures his energy consumption

Type: Film     Organisation: The Australian Broadcasting Corporation

Summary: Saul Griffith is an Australian engineer and environmentalist living in San Francisco. In this talk, given at the Long Now Foundation, he presents the results of an extraordinary experiment. In order to better understand what individual people can do about climate change, he painstakingly calculated all of the energy resources he consumes.

Dr. Saul Griffith has several degrees, including a PhD in Programmable Assembly and Self Replicating Machines at MIT.

The Australian Broadcasting Corporation logo - click to go to the digital media

Edward Burtynsky photographs the landscape of oil

Type: Film     Organisation: Ted Talks

Summary: In stunning large-format photographs, Edward Burtynsky follows the path of oil through modern society, from wellhead to pipeline to car engine - and then beyond to the projected peak-oil endgame.
2005 TED Prize winner Edward Burtynsky has made it his life's work to document humanity's impact on the planet. His riveting photographs capture views of the Earth altered by mankind.

Ted Talks logo - click to go to the digital media

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