Marketing and campaigning

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Publications - Marketing and campaigning

Acknowledging the relevance of marketing and campaigning will open up new ways for you and your audience to facilitate community action.

Marketing and campaigning are also ways to increase public knowledge about an issue, to gain support and to build networks of collaboration for sustainability.


View publications to help you to develop your understanding of marketing and campaigning techniques below.


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TAFE NSW Sustainability Hub

Type: Case Study

Author: TAFE NSW eLearning Hub

Summary: The Sustainability Hub aggregates online resources for supporting learning for sustainability, green skills and teacher capability development.

Published: 2011

Published by: TAFE NSW
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4Keys - Gaian Economics

Type: Guide

Author: Editors: Jonathan Dawson, Helena Norberg Hodge, Ross Jackson

Summary: Living well within planetary limits - This anthology explores not only ways of reducing our consumption to levels that are within planetary limits, but how this can be done in a way that permits a high quality of life, for all.

Published: 2010

Published by: Permanent Publications
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Bankstown City Council - Contamination Reduction Campaign Progress Report 2011

Type: Project Report

Author: Bankstown City Council

Summary: Summarises the literature review, program development and trial strategies that were used to halve the contamination rate of the yellow bin at 1400 participating properties over 3-4 months from 30% to 15% (avg).

Published: 2011

Published by: Bankstown City Council
Bankstown City Council - Contamination Reduction Campaign Progress Report 2011 - click to download

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Changing the Carbon Conversation

Type: Research Paper

Author: The Republic of Everyone

Summary: Where have we been, where are we going and what are the key business drivers of a low carbon economy?
In July 2010, NAB and Greenbank hosted the Carbon Communication Awareness Forum. The Forum brought together an influential group of business and community leaders with the purpose of identifying the key business benefits of a transition to a low carbon economy. This is a discussion paper prepared for the Forum.

Published: 2011

Published by: The Republic of Everyone

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The Psychology of Climate Change Communications

Type: Guide

Author: Debika Shome and Sabine Marx

Summary: This guide powerfully details many of the biases and barriers to scientific communication and information processing. It offers a tool—in combination with rigorous science, innovative engineering, and effective policy design—to help our societies take the pivotal actions needed to respond with urgency and accuracy to one of the greatest challenges ever faced by humanity...”—Jeffrey Sachs, Director, The Earth Institute, Columbia University

Published: 2009

Published by: Center for Research on Environmental Decisions at Columbia University
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BioBanking Banter

Type: Fact Sheet

Author: DECCW

Summary: BioBanking Bankter Edition 1 • June 2009
Information for Participants of the BioBanking assessor group.
Find out about becoming a biobanking assossor. Book the Biobanking team for a presentation.

Published: 2009

Published by: DECCW
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Junior Waterwatch Teachers Guide

Type: Guide

Author: Waterwatch NSW

Summary: This Junior Waterwatch Teachers’ Guide and the accompanying Junior Waterwatch
Field Manual have been designed to provide a complete guide to designing and
implementing Waterwatch within primary schools in New South Wales, to meet
curriculum outcomes.
The methods and procedures described combine best practice and scientific rigour
with straight-forward instructions, to ensure students gain maximum benefit
from participation while also contributing high quality data to the Waterwatch
database.

Published: 2010

Published by: Department of Environment, Climate Change and Water NSW
Junior Waterwatch Teachers Guide - click to download

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Branding Biodiversity - the new nature message

Type: Guide

Author: Futera Sustainability Communications UK

Summary: If you want to save biodiversity, you need to get inside people’s heads. We need to find out what values they hold, and how they perceive their relationship with nature.
Understanding the psychological and sociological response to your product is the first step to building a powerful brand.

Published: 2010

Published by: Futera Sustainability Communications UK
Branding Biodiversity - the new nature message - click to download

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Creating mass public engagement on climate change

Type: Guide

Author: R.Wilson, A.Casey; Involve N.Mabey; E3G D.Steven; River Path C.Lukensmeyer, S.Haas Lyons; AmericaSpeaks

Summary: The purpose of this document is to outline an approach to building large scale public engagement around the lead up to the Copenhagen 09 climate change conference (CCC). The purpose of this initiative is to create public understanding of and demand for the policy options under discussion at the CCC, through undertaking large scale public engagement.

Published: 2009

Published by: Involve
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See Change: Learning and Education for Sustainability

Type: Research Paper

Author: Parliamentary Commissioner for the Environment / Te Kaitiaki Taiao a Te Whare Paremata

Summary: A New Zealand think piece on education for sustainability, examining the role of education for sustainabiltiy to stimulate effective action to enable New Zealanders to learn to live in sustainable ways.

Published: 2005

Published by: Parliamentary Commissioner for the Environment / Te Kaitiaki Taiao a Te Whare Paremata
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